A Black Hills Tradition – Be a Part of the Magic!

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The Festival of Lights Parade brings more than 30,000 people to downtown Rapid City for a dazzling nighttime event. Glowing floats covered in thousands of lights, horse-drawn carriages, animated scenes on flatbed trucks, sparkling vehicles, animals adorned in holiday décor, and so much more! It’s no wonder Festival of Lights has earned a reputation as the premier winter event in South Dakota.

This spectacular event is made possible by businesses and organizations throughout the City. The Parade provides a terrific opportunity to show your holiday spirit and leadership in our community. The Festival of Lights parade began as a project of the Rapid City Chamber of Commerce’s Leadership Rapid City Class of 1996, and is still hosted by LRC alumni as well as other volunteers. We look forward to seeing you at the Season’s Brightest Event.

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